Episode 34

Published on:

24th May 2022

S2 | Ep 34 | How to Compete, Grow and Win with CRM with Dione Rayside, CRM Director at Engine UK

In Episode 34 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Dione Rayside, CRM Director at Engine UK, where they discuss how organisations can compete, grow and win by being customer-focused, which includes:

  • Her unique career path from HR to Sales to Data/CRM Leader and why she used to be embarrassed about it, but what it’s given her
  • Why an interest in people is key to success
  • The importance of allyship in succeeding as a “diverse” individual in Data & Analytics
  • How Engine Transformation are walking the walk with Diversity & Inclusion and the award they recently won for that
  • Why customers now see a "brand" and not "products"
  • The importance of a seamless digital experience and not hard to do business with
  • How customers' wants, needs and desires have changed
  • How you tie CRM back to the wider organisation
  • How organisations best utilise CRM/Data to compete, grow and win
  • What the companies that are succeeding with customer data are doing that the ones who aren’t, don’t
  • The reality of 1:1 personalisation
  • The importance of communication packs to deepen customer relationships
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.