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Episode 33

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Published on:

17th May 2022

S2 | Ep 33 | The Impact of Design on Analytics with Brian T. O'Neill, Founder of Designing for Analytics

In Episode 33 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Founder of Designing Analytics, Brian O'Neil where they discuss the impact of the design on analytics which includes:

  • Why nobody really wants your team’s data science and analytics…even if they ask for it
  • The #1 non-technical hurdle to achieving business value with data and why teams continue to fail
  • What data science and data product teams can learn from software product teams about building useful, usable, high-value digital solutions
  • How data product teams and leaders can leverage design to become innovation partners to their internal stakeholders
  • Why design is not just about UX and data viz when it comes to data products
  • The 3 types of people data product teams need to be considering when creating solutions
  • How to turn raw data into a valuable data product or intelligence application
  • The designer vs. data practitioner approaches to changing users’ behaviour and why data literacy may not be the issue
  • The roles and skills missing from most enterprise data science and analytics teams
  • Approaching data products from the last mile
  • Design V  Design Thinking
  • Why are teams so often creating technically right, effectively wrong data products?
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.