Driven by Data: The Podcast Orbition Group

In Episode 1, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership, where they discuss the myths about the role of the CDO and why tenure is so short, which includes;
Why no two CDO roles are the sameWhy the majority of CDOs are hired for the wrong reasons How the people making those decisions don’t understand the role or what it should do for them How the CDO role isn’t a transitional one and shouldn’t be about delivering projectsWhy the narrative around the CoE being an internal consultancy is damaging Why D&A teams haven’t been good enough at articulating both direct and indirect value The ways to book and track value generated Why we’ve been guilty of wrongly beating up IT over the years The relationship between technology, the role of a CDO and why it’s become a grey area If culture, literacy and adoption are related to the tenure of the CDOWhy 'culture change' and 'literacy' aren’t helpful terms Why we need to be more prescriptive to change behaviours and culture across the organisationThe importance of comms teams in a chief data office The benefits of "selling" indirectly Why reporting lines and operating models play a role in the success of a CDOWhy you need to understand the trade-offs within your reporting line The benefit of owning insight within the CDO office and the differences in Insight skillsets The relationship between how organisations utilise consulting firms and the impact it has on a CDOHow hype and buzz have helped move data up the value chainWhy the data conversation is starting to stagnate What the CDO needs to do to have more success
Thanks to our sponsor, Dufrain:
Dufrain is a market leading pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage.
At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term.
Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.

In Episode 2, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lyndsay Weir, Chief Analytics and Insight Officer at Barilla Group, where they discuss the 'so what' about Data, Analytics and Insight, which includes;
Why having a non-STEM background has been beneficialWhy having a can-do attitude is critical to be successfulThe importance of having a diversified blend of skills in your D&A team The skills you need to be successful as a modern-day Data Leader The importance of collaboration; why it’s “all we, never me”Why you’ve always got to ask, so what?!Why knowing where you’re going is the key and what is your plan?Why they’ve changed how they present reports and insights; from visualisation to a written 1-pagerThe damage from “data is the new oil”The telltale signs if you’re not aligned with the strategic objectives of the business Striking the balance between tech/tooling and business objectivesThe importance of scalability Dealing with FOMO and Hype; why you don’t have to be first to market Balancing execution and innovation/experimentation The relationship between operating model, skills, adoption and value creation Ways to excite the organisation about Data & Analytics Being technically sound but strategically impactful as a Data Leader
Thanks to our sponsor, Dufrain:
Dufrain is a market leading, pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage.
At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term.
Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.

In Episode 3, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sanjeevan Bala, Group Chief Data & AI Officer at ITV, where they discuss the future of the Board and ExcCo, and the role the CDO plays in the future, which includes;
Why data drives an offensive growth strategy at ITVThe importance of having a value-driven strategy The importance of the PLC board and ExCo on signposting the strategic importance of data Making data a strategic business initiative and not a technical one The future possibilities for CDO's on their next career moveWhy the CDO is less about the task and more about building relationships Why the technicalities are the easiest part of the D&A equation to crack The role of data in board advisory If reporting lines/structures have an impact on successWhy insight isn’t the problem, unlocking the last mile isBeing an offensive, value-driven function versus being an enabling function Why being an enabler means you’re a cost centre Why the D&A voice is often missing from ExCo The role of diversity in the boardroom and the relationship with how D&A is viewed Why many boards are asleep at the wheel and are not fit for purpose for the future The difference between “value potential” versus “value capture” How “value-driven” versus “data-driven” can be measured The benefit of bringing in outside thinking and perspective to build next-generation capability  Why technical skills alone won’t help you winHow to get onto a board without board experience

In Episode 4, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kinnari Ladha, Chief Customer Data Officer at Manchester Airport Group (MAG), where they discuss what it takes to make the move from leading Data & Analytics teams, to becoming a CDO, which includes;
The major differences between leading Data & Analytics teams and being a CDOWhy you have to leave your Data Analytics hat at the door and focus on business strategy Why you need to manage your leadership style to handle emotions and politics The importance of trust and empowermentCulture, Change and Relationship Building Why you have to measure the impact of the business outcomes you’re supportingThe telltale signs that you’re ready to execute Why operating as an executive requires a totally different skillsetThe importance of diversity of thought and resilience Understanding pain points and value levers Why you need to have a growth mindset to step up to become a CDOHow to assess whether a CDO title is actually a CDO role Do we really need a voice at the table?Why you need to move the perception of your team from service provider to partner The importance of understanding how your stakeholders mange their P&LWhy you need a communications plan to dictate your own narrative Striking the balance between strategy and execution Why you’ve got to hold yourself to account for milestones and deliverablesThe art of data storytelling as a CDOCommunicating your vision in a way it resonates to different audiences The impact of being seen as a ‘thought-leader’ and why it’s important Learning to read the room

In Episode 5, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kate Sargent, Chief Data Officer at The Financial Times, where they discuss the importance of getting data into the boardroom to ensure D&A success, which includes;
Why data strategies often articulate the role that data can play and not often what it will playWhat should be included in your data strategy Understanding the business strategy and objectives if it’s not obvious Why D&A teams need to constantly reinvent themselves Why you need to befriend your commercial/finance colleagues Transcend D&A into the boardroom by meeting people where they are Why it’s imperative that you’re easy to work /do business with The need for a voice in the boardroom for D&A to be successful Why very few other functions have or need a strategy but data still does Why new tools and techniques should be additive, not substitutional Why the “old school” work is still where the most value is derived Why finding the right balance of the team structure will underpin the success of any Data Leader  The importance of staying alert to disengagement Identifying the issues and choosing the solution to fix themWhy ‘data product’ demonstrates the growing-up of data as a discipline The differences between ‘data product’ and ‘data as a product’ and why the differentiation mattersDriving top-down and bottom-upWhy data is viewed as important but not urgent (and how to create urgency)The power of demonstrating the risk of missed opportunities to drive change

In Episode 6, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ciara Moore, Chief Data & Digital Officer at Bank of Ireland, where they discuss how to sell your data story and why you have to be customer-obsessed, which includes;
Why language is importantWhy you need to be customer-obsessedThe relationship between data and providing better customer experiencesData-Driven or Customer Obsessed Why you should never start with the data Why customer experience is very “touchy-feely” The importance of protecting your customer's data in a way they want it to be used The importance of first principlesUsing AI to measure the emotions of your customersWhy it’s on Data Leaders to quantify the value of the work we do Why it’s never enough to build foundationsPicking the appropriate use cases as a starting point Why you have to deliver “little and often”  Why it’s always a tough journey for 12-18 monthsWhy you need to tell the story and tell it in a way that resonates with your organisation Why you need to be cautious about how you frame the art of the possible The importance of using different channels of communication to tell and sell your story People get it when the language changes The importance of letting your D&A team present to business stakeholders Why you need to take a hands-on approach to storytelling as a Data Leader The power of creating more capacity for your team to do more interesting work