S2 | Ep 35 | Making Data Your Competitive Advantage with Eddie Short, Former CDO for Virgin Media O2

In Episode 35 of Season 2, on Driven By Data, Kyle Winterbottom is joined by former CDO of Virgin Media O2, Eddie Short, where they discuss how to make your data your competitive advantage, which includes:

What companies that are winning with data are doing that others aren’t
The role of Data in Digital Transformation
The relationship between the CDO and the CIO
Where the CDO should report
Why most organisations still think Data & Analytics is IT
How ordinary businesses start to try and compete with the likes of Amazon
What constitutes being a Data-Driven business
Getting data recognised by the business as an asset
Why good customer experience is a pre-requisite and what truly makes the difference

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About the Podcast

Driven by Data: The Podcast

Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.