Episode 24

Published on:

2nd Mar 2021

Ep 24 | Data Utility: Making the Most of Your Data Assets with Helen Brown, Managing Director at In The Know

In Episode 24 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Helen Brown, MD of ITK where they discuss how to make the most of your data assets by optimising data utility.

After spending many years working for the NHS where she took a national role to advance data, governance and intelligence capabilities, Helen decided to start a training business focused on helping organisations improve data utility.

We discuss:

  • Why organisations tend to fall into one of three categories
  • How to find the middle ground
  • Why many organisations are diluting the effectiveness of their data without even knowing
  • The importance of understanding what you need to use your data for
  • Why you need to do a Data Protection Impact Assessment
  • The importance of choosing the correct controls for specific situations
  • Why there needs to be more collaboration between governance and analytics teams
  • Why it's easy to create unintended bias
  • The relationship between data privacy and data accuracy
  • Why skill-sets need to merge to better understand utility constraints
  • The importance of minimisation
  • How you can use training as a control measure
  • How the application of privacy controls can affect the utility of your data
  • The importance of minimising data the right way, at the right stage of the lifecycle
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Profile picture for Kyle Winterbottom

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.