Ep 25 | Monetising Data Through Productisation with Dan Raine, CEO & Founder at Unlocked Data

In Episode 25 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dan Raine, CEO & Founder at Unlocked Data where they discuss how to monetise data through building sellable products.

After being responsible for monetising data through sale at a large global brand, Dan decided to start his own business in that space.

We discuss:

• How he became responsible for commercialising data as an asset to be sold in the corporate world
• How they build data products and services which help organisations productise their data as a sellable asset
• How this is applicable to every type of organisation, not just data or tech businesses
• Why you should commercialise data both internally and externally, simultaneously
• The importance of changing how you think
• Why it's an easier conversation to have to obtain buy-in
• Why it’s hard to quantify commercialising data internally versus externally
• How it gives you the ability to win new customers for the business
• The importance of making the customers the hero in your data storytelling
• The barriers to entry
• Why you have to focus on "pain relievers" and "gain creators"
• Why most organisations aren't set-up to deliver this themselves