Episode 25

Published on:

9th Mar 2021

Ep 25 | Monetising Data Through Productisation with Dan Raine, CEO & Founder at Unlocked Data

In Episode 25 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dan Raine, CEO & Founder at Unlocked Data where they discuss how to monetise data through building sellable products.

After being responsible for monetising data through sale at a large global brand, Dan decided to start his own business in that space.

We discuss:

  • How he became responsible for commercialising data as an asset to be sold in the corporate world
  • How they build data products and services which help organisations productise their data as a sellable asset
  • How this is applicable to every type of organisation, not just data or tech businesses
  • Why you should commercialise data both internally and externally, simultaneously
  • The importance of changing how you think
  • Why it's an easier conversation to have to obtain buy-in
  • Why it’s hard to quantify commercialising data internally versus externally
  • How it gives you the ability to win new customers for the business
  • The importance of making the customers the hero in your data storytelling
  • The barriers to entry
  • Why you have to focus on "pain relievers" and "gain creators"
  • Why most organisations aren't set-up to deliver this themselves
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.