Episode 23

Published on:

23rd Feb 2021

Ep 23 | Why We Need To Create a Decision Culture Not a Data Culture with Samir Sharma, CEO of Datazuum

In Episode 23 of Driven by Data: The Podcast, Kyle Winterbottom is joined by fellow podcaster and CEO of Datazuum, Samir Sharma where they discuss the need to be communicating about decisions and not data.

In this episode, Samir highlights some of the challenges he sees within the industry and how we communicate is halting our progress, which includes:

  • How the relationship between technology and data prompted him to start a business focusing on Data Strategy
  • Why he decided 2020 was the right time to launch his own podcast ‘The Data Strategy Show’
  • The importance of starting with the outcome in mind
  • Why we need to create a decision culture and not data-culture
  • Why “data” is the wrong conversation
  • Where the decision intelligence framework came from and why
  • How Data & Analytics is nothing more than evidence-based management
  • Why we need to change the narrative to stop data & analytics projects from failing
  • Why businesspeople are starting to question the validity of Data & Analytics
  • The critical elements missing from many Data & Analytics teams 
  • Why "Data Leaders" no longer have the budgets which they once had
  • How Tech will help but it will only get you so far
  • Real-life use cases including £1m savings

**NOTICE: when we recorded this episode the UK was hit by a storm and as such, the connection was a little slow in spells which has affected the audio in certain spots**

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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.