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Episode 22

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Published on:

16th Feb 2021

Ep 22 | How Big-Tech is Changing the Face of Digital Transformation with Lauren Walker, Global COO & Head of Digital Transformation at Dentsu International

In Episode 22 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lauren Walker, Global COO and Head of Digital Transformation at Dentsu International where they discuss how the big-tech organisations are starting to play a huge part in digital transformation.

In this fascinating conversation, Lauren outlines some of the key points around the importance of understanding your customer to stay relevant and how the big-tech players are contributing to that, which includes:

  • How she started her career in the White House
  • Her presence in the Data IQ 100 every year since 2014
  • Why the CDO role shouldn’t be the pinnacle for Data professionals
  • Why Digitial Transformation is so much more than just having a website
  • Why it is imperative that consumers have a unique experience
  • Why everyone's eyeballs are no longer on individual brands
  • How organisations will partner with big-tech to stay ahead of the competition
  • Why all consumer data in the world ultimately exists in only a handful of companies
  • Why organisational structures have been inhibiting digital transformation
  • How to identify what data is available from big-tech and the associated costs
  • How to understand whether this is worth considering
  • Why Data can’t be in silo’s for successful digital transformation
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.