Episode 13

Published on:

23rd Dec 2020

Ep 13 | Data Storytelling for Data Management with Scott Taylor, The Data Whisperer at MetaMeta Consulting

In Episode 13 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Scott Taylor, Founder of MetaMeta Consulting, where they discuss the importance of Storytelling for Data Management.

Scott has recently released a book on this subject and consults on how to raise the profile/importance of Data Management within an organisation, which includes:

  • How it differs from traditional Data Storytelling
  • Why obtaining support for Data Management is a challenge
  • Why 60% of business objectives won't happen without better Data Management
  • How the vocabulary/terminology needs to change
  • The need for Data Science & Data Management to collaborate better
  • Why Data isn't useless without Analytics
  • How you can SEE Analytics, but FEEL Data Management
  • How "scale" immediately brings you into the conversation
  • Why customer relationships are the most important thing to your business
  • The similarities between the CDO and CMO
  • Why your story is a "sales pitch" designed to drive action
  • The three V's of Data Management and how to use them

Link to Book:


Show artwork for Driven by Data: The Podcast

About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Profile picture for Kyle Winterbottom

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.