Episode 12

full
Published on:

21st Dec 2020

Ep 12 | Data Monetisation: The Economics of Data Analytics with Bill Schmarzo, Former Chief Innovation Officer at Hitachi Vanatara

In Episode 12 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bill Schmarzo (The Dean of Big Data) the Former Chief Innovation Officer at Hitachi Vanatara.

Bill is a published author, honorary professor and executive fellow, as well as holding influencer status across a number of industry subject matters.

Bill specialises in the field of Data Monetisation and talks us through the key considerations (plus we chat about a bunch of other things) which includes:

  • How "Forest Gump" moments defined his career
  • Why he wrote his 4th book
  • Why organisations need a Chief Data Monetisation Officer
  • That empowerment is the secret to unlocking value in Data Analytics
  • Cultural transformation is the key to Data/Digital Transformation
  • Why everyone should think like a Data Scientist
  • How Data Science is like a game of Final Fantasy II
  • Why value created by selling data is minuscule in comparison to the value you get from using it
  • How Data is an economics problem, not an accounting one
  • Why use cases are the only way to generate value
  • Why economies of learning are greater than economies of scale

Link to book:

https://www.amazon.co.uk/Economics-Data-Analytics-Digital-Transformation/dp/1800561415

Show artwork for Driven by Data: The Podcast

About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Profile picture for Kyle Winterbottom

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.