Episode 14

Published on:

28th Dec 2020

Ep 14 | The Battle of Dirty Data with Susan Walsh, Founder of The Classification Guru

In Episode 14 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Susan Walsh, The Classification Guru.

Susan is one of the industry's most recognisable faces when it comes to fixing dirty data.

She talks us through the key considerations which allow organisations to drive more value from their data, which includes:

  • Why quality is a people issue and not a data issue
  • Why you should always start with the end in mind
  • The benefits of customised taxonomies
  • Why it is an investment and not a cost
  • The importance of standardisation
  • Why maintenance is one of the biggest issues
  • The benefits of classification
  • Why data cleansing is viewed as a low-skilled job but isn't
  • The importance of making it as easy as possible
  • How showing your staff the path of the data and how their input affects the journey
  • Why the different data sets need to be the right version of accurate for the people that are using it
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.