Episode 23

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Published on:

29th Apr 2025

S5 | Ep 23 | Everything You Need to Know About Data Leadership Hiring with Kyle Winterbottom, CEO/Founder of Orbition Group

In Episode 23, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom shifts from host to guest as we're joined by a 'special guest host' where Kyle is quizzed on all things related to the data and analytics talent landscape, which includes;

  • Spending almost 15 years in D&A Talent.
  • Starting Orbition in lockdown in 2020.
  • Having bold, controversial opinions.
  • The relationship between Data Leadership hiring and the lack of value narrative.
  • Why the purpose and expectations of the CDO role are misunderstood.
  • How misalignment in expectations leads to hiring failures.
  • The morale dilemma of putting people into roles they can’t succeed in.
  • The role of use cases and KPIs in Data Leadership hiring.
  • Why you’re likely to be fired for delivering what your business asks for.
  • The Discover, Identify, Engage and Assess Framework for Hiring.
  • Why the lack of standardisation impedes hiring for most businesses.
  • How organisations can position themselves effectively to engage top talent.
  • Considerations to become a Data & Analytics Employer of Choice.
  • Why most JDs are terrible.
  • The importance of storytelling in D&A recruitment.
  • Conducting skills assessments and its relationship with retention.
  • How data and analytics recruitment is often void of data.

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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Profile picture for Kyle Winterbottom

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.