Episode 21

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Published on:

22nd Apr 2025

S5 | Ep 21 | The Intersection of Organisational Culture, Operating Models and Transformation with Dan Robertson, Chief Data Officer at Bupa UK

In Episode 20, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dan Robertson, Chief Data & Analytics Officer at Bupa, where they discuss the relationship between organisational culture, operating models, change and transformation and delivering value, which includes;

  • How doing a business degree fuelled an interest in using data to support decision-making.
  • Why starting his career as a programmer made him realise that he wanted a different path.
  • Being the inaugural CDO for multiple, large, complex organisations.
  • Why your operating model holds more weight than any solution in changing an organisation.
  • Why tuning in to organisational culture is the key to success for a transformational CDO.
  • Getting an understand of company culture in the interview process.
  • Why the amount of change required to embed that operating model defines the rockiness of the data strategy journey.
  • Anchoring the implementation of change to the vision and purpose of the organisation.
  • The importance of understanding ‘how things get done’.
  • Why alignment on company purpose and vision impacts the ability to affect change.
  • Tying incentives and objectives to that vision and purpose.
  • Why your boss needs to ‘get it’ or be prepared to get it, so you don’t come unstuck when things get tough.
  • Why the middle of the organisation will likely be the biggest cultural roadblock.
  • Why federation is usually better for large organisations.
  • The impact that maturity has on deciding on a centralised or federated model.
  • Offering a service model to balance the pros and cons of operating models.
  • Why the vision, purpose and north-star of the organisation is so important.
  • The role of architecture of breaking down silos to unlock value.
  • The common symptoms of what blockers to value creation are.
  • The importance of Data Literacy both internally in D&A teams and in business teams.
  • Why your team need to be able to explain the investment case to the exec that aligns to your purpose.  
  • The link between expectations and the average tenure of the CDO.
  • The 3 key inflection points as a transformational CDO.
  • Why you need to be careful about choosing which value-based use case you start with.
  • Presenting different data strategy options to the exec.
  • Deciding whether you’re aiming to be more data-driven or want competitive advantage.
  • Understanding the size of the possible prizes.

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.

Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Profile picture for Kyle Winterbottom

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.