Episode 14

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Published on:

4th Mar 2025

S5 | Ep 14 | The Secret to Data Democratisation with Bhagya Reddy, Executive Director of Empowerment and Collaboration at Virgin Media O2

In Episode 14, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bhagya Reddy, Executive Director of Empowerment and Collaboration at Virgin Media O2, where they discuss how having a role focused on empowerment and collaboration is the secret to data democratisation, which includes:

  • Having a passion of making data accessible
  • Coming from a deep technical background and moving into a business facing role
  • How you know when you're doing data democratisation correctly
  • The importance of trust and confidence in data democratisation
  • The key KPIs of data democratisation
  • The role of data literacy within data democratisation
  • The benefits of building the Data University at VMO2 entailed
  • Using engagement as a measure the effectiveness of democratisation
  • Driving Innovation by turning insight into action
  • Why empowerment and collaboration are the key's to success
  • The importance of decommissioning data products
  • The three factors to consider when decommissioning
  • Prioritising speed to value
  • Overcoming cultural barriers and addressing resistance to change
  • Tackling DEI challenges in the Data & Analytics industry
  • The need for skills-based hiring, structured returnship programmes, and fostering an inclusive data culture.

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Profile picture for Kyle Winterbottom

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.