Episode 12

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Published on:

25th Feb 2025

S5 | Ep 13 | Leading with Data: The CDO’s Path to COO with Tamara Castelli, Chief Operating Officer at UNiDAYS

In Episode 13, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tamara Castelli, Chief Operating Officer at UNiDAYS where they discuss her transition from leading a data and insights team to becoming the Chief Operating Officer, which includes:

  • Falling out of love with the theory of academia
  • Being driven by seeing application result in outcomes
  • Moving from consultancy to an end user organisation
  • How a merger provided a career changing opportunity to lead
  • A great analogy about a restaurant, a kitchen, china sets and menu font to describe how businesses can focus on the wrong things
  • The transition from VP of Data & Insight to Chief Operating Officer
  • The many parallels between the CDO and COO roles
  • Why data has to drive change and understanding it’s role within that objective
  • Why AI will bring the role of Data Leadership and business leadership to a point of overlap
  • Why business leaders will face challenges in the future that Data Leaders have faced forever
  • What may be seen as performance problems may actually be process problems
  • Grabbing the opportunity with both hands by taking accountability for things outside of her remit
  • Why operations is a great home for Data and Analytics teams
  • The differences between the CDO and COO communities
  • Why there’s less commonality between the COO community
  • Success stories as a COO
  • The power of having more influence as the COO
  • Spotting data gaps more easily from a higher vantage point
  • Launching OKRs around transformation and growth goals
  • Navigating perceptions of the current perception your business has of you  
  • Things to think about if you’re considering a move into an operational role

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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Profile picture for Kyle Winterbottom

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.