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Episode 50

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Published on:

17th Oct 2023

S3 | Ep 50 | The Seven Sins of Data Transformation with Joseph George, CEO of Dufrain

In Episode 50, of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Joseph George, CEO at Dufrain, where they discuss the seven sins of data transformation, which includes;

  • The differences between being an employee in a big corporate to running a business
  • The realities of the Data Science hype cycle in 2017/18
  • Why the good work is only done in pockets and silos
  • Research that suggests that only 27% of organisations are ready to achieve benefits from AI
  • Why they commissioned their ‘State of Data’ Report and some of the key findings
  • Why most organisations believe they’re significantly more data mature than they actually are
  • Why data is important but not urgent
  • How most organisations can’t tie their D&A work to any increase in profit /revenue
  • The reality of how organisations are still using data within an organisation
  • How organisations are suffering from the “streetlight effect”
  • Why most data and analytics projects still don’t deliver the desired benefits
  • How most of the blockers are non-technical
  • The seven sins of data transformation
  • Why data is an afterthought in most transformation programmes
  • The lack of good programme/project management on most data and analytics initiatives
  • The importance of understanding what success and ‘completed’ is for different stakeholders
  • Why many agile projects aren’t actually agile
  • The three lenses of collaboration and why the lack of it negatively impacts many D&A projects
  • Why everyone needs to think and act commercially and speak in business language
  • Why it all ties back to revenue
  • Why we all have to look in the mirror
  • The importance of being able to articulate the benefit of any data initiative
  • Why the CIO is being chosen over the CDO for having responsibility for AI

You can find The State of Data Report here; https://www.dufrain.co.uk/

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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.