S3 | Ep 49 | How User Acceptance and Adoption Drive Data and Analytics: Unpacking the Connection with Dr Christina Sandema-Sombe, Chief Data Steward at Nike

In Episode 49 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Christina Sandema-Sombe, Chief Data Steward at Nike, where they discuss the relationship between user acceptance and adoption and the role it plays in Data and Analytics success, which includes;

• How being better at writing has been a huge benefit throughout her career
• The 6 things that she owns as Chief Data Steward
• How to activate organisations to treat data as an asset
• Why data is truly a team sport between business, data and tech
• The importance of knowledge management and change management
• Managing data within different teams at different levels of maturity
• The importance of user acceptance
• Why identifying the art of the possible causes disruption
• Why we often overinvest in new tools while not being mature enough to benefit from them
• Why it should be behaviours first and technologies second
• Why most technology becomes expensive shelfware and how to avoid that
• Why D&A approaches the problem of change like it’s a brand new problem, when it’s not
• Why inter-disciplinary thinking is critical for combatting change
• Why driving change for D&A is like a merger and acquisition of two big giants
• The healthy balance between carrot and stick
• Why executive sponsorship is absolutely critical to success
• Why you have to be very intentional about educating
• Aligning data initiatives to business objectives
• Why top-down stewardship is more effective than bottom-up
• The role of the operating model and how team structure can be critical
• The relationship between knowledge management and adoption
• Why branding is super important to make it D&A interesting, exciting and accessible
• Her hilarious story related to Justin Timberlake 👀

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