Episode 50

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Published on:

11th Nov 2025

S5 | Ep 50 | Rebuilding Trust: How the ONS Is Turning Data Lessons into Lasting Change with James Benford, Director General for Economic, Social and Environmental Statistics at Office for National Statistics

In Episode 50, the season finale of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by James Benford, Director General of Surveys, Economic and Social Statistics at Office for National Statistics, where they have a candid discussion regarding the turnaround job at hand after recent public scrutiny and high-profile errors.

They dig into what went wrong, the impact on trust, and how new leadership is refocusing priorities, rebuilding quality, and resetting culture, plus more, which includes;

  • How a turnaround mandate is reshaping ONS culture, leadership, and structure after the June review.
  • Why transparent acknowledgment and correction of high-profile errors is central to rebuilding trust.
  • How grand tech ambitions drift without clear use cases and why that must change.
  • Why building a single data platform without a clear use case became a costly lesson in purpose-led design.
  • How ruthless focus and prioritisation are creating space for excellence in core statistics.
  • Why survey response rates are falling globally and how ONS is adapting to the new reality.
  • How digital-first, user-centred survey design can lift completion and reduce bias.
  • How alternative data sources add power and why third-party data quality and governance matter.
  • Why multidisciplinary teams are non-negotiable.
  • How recognising data and AI as economic assets will reshape national accounting.
  • Why GenAI and ML can raise quality while saving time.
  • How “Stats GPT” style access can make official statistics easier to find, query, and use.

Find more information on the general reset underway at the ONS, and the detail on the statistics and the surveys discussed in this episode.

If you wish to provide feedback on what ONS is currently doing, please use this mailbox: econstatsplan@ons.gov.uk 

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.

At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

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Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.