Episode 8

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Published on:

27th Dec 2023

S4 | Ep 8 | Building for Strategic Transformation Amidst the Hype Cycles with James Morgan, Chief Data Officer at The Crown Estate

In Episode 8, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by James Morgan, Chief Data Officer at The Crown Estate, where they discuss all of the facets involved in building a Data & Analytics capability for strategic transformation while managing the hype cycles, which includes;

  • The importance of having the right information strategy
  • Why D&A needs to be involved in strategic planning
  • Why you have to identify which stakeholders deliver value for the organisation
  • How too many data teams are focusing on solutions instead of objectives
  • Choosing objectives that will deliver the best ROI  
  • Why diverse teams are critical for success with D&A
  • Balancing the immediate needs and the strategic vision
  • Defining what your core capability needs to be
  • Ensuring you enable the business so they don’t do it themselves
  • Why all hype cycles only exist to help deliver an outcome  
  • Why choosing the right tools can be critical
  • Why some hype cycles have been hugely advantageous
  • The importance of identifying where the nuggets of real change lie within any hype cycle
  • Why the fundamentals of good data practice are still applicable today
  • Why prototyping is beneficial but it can’t be your main approach
  • Why AI isn’t the answer to everything
  • Why not all hype cycles are created equally
  • How people confuse operating model and team structure
  • Trying to hire unicorns and writing 35 different job descriptions to build a team
  • Why your data team should represent the population
  • Why you have to truly believe in building a diverse team
  • Why being obliged to fill a diversity quota or target is the wrong approach
  • Why you’ll only ever gain credibility by delivering something that people want and use
  • Needing to get your organisation to the place of believing that data is intrinsic to its success
  • Attributing the value of your work before you deliver anything
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Profile picture for Kyle Winterbottom

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.