S4 | Ep 48 | The Unintentional Challenges of a Data Hungry Organisation with Rachel Purchase, Director of Data & Analytics at Admiral Group Plc

In Episode 48, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, where they discuss some of the challenges associated with having an organisation that has such an appetite for data, which includes;

• Taking responsibility for an enterprise D&A capability after several unsuccessful external attempts
• The mandate being to fix the issue that the business and IT aren’t working effectively together
• Why being data-driven doesn’t necessarily mean you are data mature
• The challenges of moving from being product centric to customer centric
• Why having a centralised team structure doesn’t work in such a data “hungry” organisation
• Tackling how to standardise best practice and excellence across 27 different business units
• The challenges of having such a ”data hungry” organisation
• Building a data academy that supports 900 people
• Identifying where the biggest value creation opportunities are
• The different levels of maturity across different business units
• Challenging the status quo of how prioritisation happens
• Why entrepreneurial spirt is advantageous but can create challenges
• Whether the appetite for data impacts the expectations of what it should be delivering
• Upskilling data professionals with non-data related skills
• Reskilling business users to take on data roles
• Getting the communication strategy right
• Why they created individual data brands across business functions
• Why the aim should be to get “Data” and “the business” indistinguishable from each other

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