S4 | Ep 34 | Building a High Performance D&A Culture with Peter Laflin, (CDO) Director of Data & Analytics at Morrisons

In Episode 34, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Laflin, Director of Data Analytics at Morrisons, where they discuss how to build a high-performance Data & Analytics team that is laser-focused on value and impact, which includes;

• The distinction between a ‘Head of’ and CDO role
• Why value has become a buzzword
• Why value has to be embodied culturally to be attained
• Why the role of a D&A team is to help their business sell more
• Translating technical work into business benefits
• The mindset shift required to get your D&A team talking in business speak
• The relationship between the team you build and the success you’ll have
• Recruiting to build a cohesive team
• Why ICs often struggle to cope once promoted into management
• Why the language of the business has to be spoken internally within the D&A team
• Why your team always need to know why they’re doing something
• The importance of having a very clear vision of the direction you're heading
• Being really clear on the problem you’re trying to solve
• Why many D&A teams are driven by the wrong things
• The role of business leadership in defining our D&A direction
• Why you should focus on the customer and the value will follow
• Building a business culture into a D&A team
• The art of explaining very complex topics in very simple language
• Embracing neurodiversity for success
• Practical tips for creating a truly inclusive environment

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