S4 | Ep 10 | Unboxing Data Maturity: Insights from HelloFresh's Growth Journey with David Castro-Gavino, Global VP of Data at HelloFresh
In Episode 10, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by David Castro-Gavino, Global VP of Data at HelloFresh, where they discuss, unboxing data maturity and insights from the HelloFresh growth journey, fuelled by data, which includes;
- Their focus on renewable and sustainable value to the customer
- Being recruited directly by the Co-Founder
- Removing complexity by having a unified data platform
- The evidence that data has played a pivotal role in the huge growth trajectory of the organisation
- Why being “data-driven” is a company value
- Going beyond the what and understanding the why behind the data
- Tackling different levels of maturity across regions and breaking those silos
- The symptoms of growth pains in a hyper-growth organisation
- Dismantling certain capabilities that weren’t designed for scale
- Accelerating time to actionable insight
- The framework of 4 key pillars; People, Technology, Governance and Enablement
- Designing the data strategy so it was practical and linked to the business
- Implementing the four-pillar approach as a 6-Step recipe
- Talking in the language of food which the business would understand
- Building for the immediate requirements that needed tackling but also for the long-term vision
- The importance of having the right structure, the right talent and the correct career frameworks
- Deciding the speed you hire at and how you’ll lose productivity
- The importance of data education and the HelloFresh Data University
- Balancing build versus buy and its relation to maturity
- The four core dimensions of data enablement
- Monetising the work that has been done
- Walking through the 6-Step Data Recipe to get to relish feast
- Helping the business to adopt the technology
- Prioritising based on core business metrics
- Ensuring you’re delivering a return on investment
- The importance of stakeholder application, not just usage, in realising value
- Why you have to ensure you agree of the definition of a business metric
- The 4 key takeaways
- Moving from data-driven to data-enabled
- The lessons learnt from the journey they’ve been on with implementing data-mesh
Thanks to our sponsor, Cambridge Spark;
Cambridge Spark is an education technology company that educates the workforce with critical digital transformation skills to succeed in the AI era.
They offer a range of flexible learning solutions to meet business needs, from fast deployment of new skills with bespoke programmes through to longer-term investment in the workforce with apprenticeships.
Their unique patented online learning platform EDUKATE.AI simulates real-world industry scenarios, providing learners with instantaneous feedback on their code. This hands-on, practical approach ensures that students are learning how to apply new skills to real datasets, which accelerates the business impact they can make.
