S3 | Ep 35 | The Art of Data & Analytics Communication with Asheeka Hyde, Head of Trading Analytics and Data Science at Dunelm

In Episode 35 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Asheeka Hyde, Head of Trading Analytics and Data Science at Dunhelm, where they discuss tangible advice on how to be a better communicator to drive value, which includes;

• Having Data & Analytics as a key pillar of the organisation
• How to achieve executive alignment
• Why most executives are already bought-in
• Why it’s important for executives to actually experience the benefits of Data & Analytics
• How to demonstrate value as early as possible
• The importance of making data problems visible to the execs
• Why you have to truly inspire people
• Why “quick wins” are often merely for winning trust
• Understand what we mean by “value”
• The importance of saying ‘No’
• Why you need to change your communication depending upon the maturity of your organisation
• Why you need to get the execs to prioritise for you
• The differences to consider between organisations with a clear business strategy and ones without
• How there is more than one way of communicating and influencing
• Why working with a comms professional changed her communication style
• Why consistency of communication is absolutely critical
• Understanding if you are the right person to communicate the message you want to deliver
• Why your communication needs to be thoughtful
• If you want 80% of people to leave a room with the right message, you need to tell them 5 times
• Why you have to find different ways of saying the same thing
• The importance of utilising internal comms teams
• The know, do and feel communication framework
• The importance of testing if your message is landing
• Why, if you don’t tell your story then people will create their own