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Episode 30

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Published on:

30th May 2023

S3 | Ep 30 | What Even is a Data Product...with Bethany Lyons, Chief Product Officer at Kawa Analytics

In Episode 30 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bethany Lyons, Chief Product Officer at Kawa Analytics, where they discuss the current data product landscape and what actually constitutes a data product, which includes;

  • The fascinating story of Kawa and the problems it solves
  • Delivering Data Products versus Data Projects
  • The differences between product management principles applied to data and data products 
  • Why most data teams operate like an IT Service Desk and why product thinking can change that
  • Why you should start by applying product management to data before you try to build data products
  • Why a product management approach forces value-driven thinking
  • How we have ‘Data Product Managers’ who aren’t doing Data Product management
  • Why there’s a better success measure for your data initiative than usage/adoption
  • Where you should hire your first Data Product Manager
  • Platform versus Feature Product Managers and why they’re rarely interchangeable
  • How data products differ from traditional products
  • Why marketplaces will be the future of data product
  • The relationship between self-service analytics and data as a product
  • What actually constitutes a data product
  • The biggest unspoken challenge in the data-mesh discussion
  • The impact of org structure and operating model on data product success
  • Why too many businesses try to scale their data product before establishing product market fit
  • What data product people should do to position themselves for the wave of incoming opportunity
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.