S3 | Ep 25 | The Power of Social Intelligence with Danny Gardner, Social Intelligence Lead at Haleon
In Episode 25 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Danny Gardner, Social Intelligence Lead at Haleon, where they discuss how to drive business value through the use of social intelligence, which includes;
- A fascinating career journey
- Why 80% of the data from social media is just noise
- Why there’s information that is good to know and then there’s information that’s actionable.
- The typical use cases you see for social intelligence
- What social measurements are valuable
- The differences in Social Intelligence between B2B and B2C
- The use case that he is the proudest of
- What you need to build a social intelligence capability
- The importance of community building
- The challenges that organisations face that prevent them from taking advantage of social intelligence
- Why more businesses aren’t actively working in the social intelligence realm
- The tools to use for Social Intelligence Initiatives
- How to execute a social intelligence strategy
- How different social media platforms provide different opportunities/challenges
- The challenges of tying it to the bottom line
- How the ROI has been up to 350%
- Why ROI doesn’t have to be positive or measurable
- How to use social intelligence to understand your competitors better
- Why social intelligence can protect your brand image/reputation
