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Episode 23

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Published on:

11th Apr 2023

S3 | Ep 23 | Football Intelligence: Maximising Data Investments in Football with Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913

In Episode 23 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913, where they discuss how Data and Analytics is being used to deliver success in the world of football, which includes;

  • The journey from French National Team to PSG to Parma
  • What he figured out about Football Analytics when co-authoring his book; "Football Intelligence: A hands-on guide to maximising your investments in data"
  • The mindset towards data in football/sports is the same as in the corporate world
  • How sportspeople aren’t used to working with data despite being surrounded by stats
  • Why waiting 6 months to see results doesn’t work in football
  • The importance of building your strategic assets despite needing quick wins
  • Why scalability is critical
  • The key use cases where data usually helps football clubs
  • Why data in football is all about allowing them to make strategic decisions to win matches
  • The difference in data maturity between different football setups
  • Why having lots of investment doesn’t mean you’ll be successful with Data & Analytics
  • The importance of working towards a strategic goal
  • What's included in Strategy Value Creation for football clubs
  • Business Strategy; in football it’s winning trophies, just like in business it’s to make money
  • The difference between a Data-Driven strategy versus a Data-Informed Strategy
  • What does a data team in a football organisation look like
  • The type of projects they deliver
  • Why data in football is like most other industries - Literacy and Adoption
  • What they’re doing to drive literacy and adoption
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.