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Episode 20

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Published on:

21st Mar 2023

S3 | Ep 20 | Making Data More Fun - Drive Results Through Creativity with Tiankai Feng, Data Governance Leader and former Senior Director of Product Data Governance at Adidas

In Episode 20 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Tiankai Feng, Data Governance Leader and former Senior Director of Product Data Governance at Adidas, where they discuss the importance of making data more fund and how to drive results through creativity, which includes; 

  • The importance of making Data more fun 
  • The steep learning curve and benefits of moving into governance from analytics 
  • Why ‘use-case thinking’ is the most exciting but difficult part of Data Governance 
  • How Data Quality is completely subjective based on usability 
  • Why creativity and data are often seen as a paradox 
  • Why creativity is all about mindset 
  • Why urgency and frustration led him to bring creativity into his data role 
  • How the enemy of creativity is common sense 
  • The benefits gained from bringing this level of creativity to the data team  
  • Why there are always ways of doing things differently in Data & Analytics 
  • The value that creativity brings to communication 
  • How you can use unconventional formats to communicate the value of data
  • How you can improve communication, collaboration and PR by being creative
  • How you can increase literacy by thinking more creatively 
  • The area it has been the most effective in the organisation 
  • Leadership sponsorship and stakeholder advocacy 
  • Where you should start to think about where you can be different/creative 
  • How you can channel your inner creativity 
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.