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Episode 16

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Published on:

21st Feb 2023

S3 | Ep 16 | Delivering £500m in Value with Benny (Clive) Benford, Chief Data Officer, Formerly of JLR

In Episode 16 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Benny (Clive) Benford, Chief Data Officer, Formerly of Jaguar LandRover (JLR), where they discuss the journey to realising £500m in commercial value through data and analytics, which includes; 

  • The journey of building a Data & Analytics function at JLR
  • How they unlocked and realised £500m worth of commercial benefit and value
  • How to ensure the data team is consistently delivering value
  • The importance of having a process of engagement
  • How to prioritise the workload and the value the potential return of each project
  • How to allocate/attribute value
  • The mission statement of creating £1m of value per team member, per year
  • Transforming decision-making across an entire enterprise
  • Why it’s important for senior data leadership needs to wait for the right career opportunity
  • Why the conditions are so important to success
  • Why most business users/leaders don’t view data as something that can provide “value”
  • Making the business case for large-scale investment
  • Why you need to agree on the value before you commit to any project
  • The impact of the hype in Data & Analytics
  • Why there are so many instances where organisations are tech-first and value-last
  • Who’s to blame for a lack of ROI
  • Why it’s so important to have a range of skills and not just data/technical skills
  • Why over 1/3 of the team didn’t have a technical skillset
  • Why everyone underestimates the level of change required to deliver value
  • The importance of a communication strategy and how to utilise it well
  • How they quantified that if they could deliver all projects, there would be £1.2b of value
  • The importance of your people knowing why they’re doing the work
  • How they built an apprenticeship programme of 700 people (15-17% of all data apprentices in UK)
  • Where the responsibility of the data team ends
  • Why it’s better to start without the big infrastructure project
  • Why they received funding to invest in people but had the technology budget cut
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.