Episode 12

Published on:

24th Jan 2023

S3 | Ep 12 | Building a Data Literacy Programme at Scale with Greg Freeman, CEO & Founder at Data Literacy Academy

In Episode 12 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO and Founder of Data Literacy Academy, where they discuss how to build a data literacy programme at scale, which includes; 

  • The reason the Data Literacy Academy exists
  • What the business is, who it’s for and who it’s not for
  • How they’ve raised over half a million in funding to grow the organisation
  • Why Data is a “taught fear” in business
  • Why everyone doesn’t need to be a Data Scientist
  • The importance of finding a champion in the C-Suite
  • The importance of understanding what level of literacy each individual requires
  • The three types of literacy profiles within an organisation
  • Why most organisations fail to realise that literacy is a Change Management initiative
  • The spectrum of understanding of the data literacy problem
  • Why organisations that treat data as a transformational change tend to do better
  • Why the remit of a CDO goes beyond just data
  • The importance of mapping the strengths of your stakeholder relationships
  • Why the starting point for a Data Leader should be to ensure that people understand the value of data
  • You can’t avoid data but you can certainly avoid engaging with it
  • Why teaching hard skills is only relevant at a certain level of maturity
  • Why data people need to improve their business literacy
  • Why being more business literate will help data people to progress in their career
  • The importance of saying “no”, without saying “no” and knowing what to say “no” to
  • Why there are only two gaps; knowledge and communication
  • Why every Data Leader needs to be a Salesperson
  • The importance of having a PR/Communication strategy
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.