S3 | Ep 12 | Building a Data Literacy Programme at Scale with Greg Freeman, CEO & Founder at Data Literacy Academy

In Episode 12 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO and Founder of Data Literacy Academy, where they discuss how to build a data literacy programme at scale, which includes; 

• The reason the Data Literacy Academy exists
• What the business is, who it’s for and who it’s not for
• How they’ve raised over half a million in funding to grow the organisation
• Why Data is a “taught fear” in business
• Why everyone doesn’t need to be a Data Scientist
• The importance of finding a champion in the C-Suite
• The importance of understanding what level of literacy each individual requires
• The three types of literacy profiles within an organisation
• Why most organisations fail to realise that literacy is a Change Management initiative
• The spectrum of understanding of the data literacy problem
• Why organisations that treat data as a transformational change tend to do better
• Why the remit of a CDO goes beyond just data
• The importance of mapping the strengths of your stakeholder relationships
• Why the starting point for a Data Leader should be to ensure that people understand the value of data
• You can’t avoid data but you can certainly avoid engaging with it
• Why teaching hard skills is only relevant at a certain level of maturity
• Why data people need to improve their business literacy
• Why being more business literate will help data people to progress in their career
• The importance of saying “no”, without saying “no” and knowing what to say “no” to
• Why there are only two gaps; knowledge and communication
• Why every Data Leader needs to be a Salesperson
• The importance of having a PR/Communication strategy