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Episode 45

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Published on:

9th Aug 2022

S2 | Ep 45 | The Role of Data in Business Transformation with Lara Izlan, Director of Data Strategy at ITV

In Episode 45 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Lara Izlan, Director of Data Strategy at ITV, where they discuss the role of Data in business transformation, which includes;

  • The group-wide, multi-year Data Strategy and what it incorporates
  • How that supports the wider ITV corporate Digital Transformation Strategy
  • The benefits of a cross-functional team structure
  • Data-Driven Thinking V Value-Led approach
  • The importance of cultural and mindshift change
  • How ITV are realising the “promise of value”
  • Why the iterative approach has been a key to success
  • Why the product-way is realising commercial value
  • Mapping every activity and idea to a financial figure
  • Value V Prioritisation
  • The importance of “better conversations”
  • Moving from service centre to partner
  • How to accelerate change
  • Why transformation needs to be visible at all levels
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.