Episode 41

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Published on:

12th Jul 2022

S2 | Ep 41 | Bringing Together Different Disciplines to Unlock The Power of Data with Alyssa Elser, Senior Vice President for Customer Analytics & Marketing at Popular Bank

In Episode 41 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Senior Vice President of Customer Analytics & Marketing at Popular Bank, Alyssa Elser, where they discuss how combining different disciplines can help unlock the power of Data, which includes:

The process of building the CA function from scratch
Why this was on the business agenda and its purpose
Specific disciplines that have been merged together and how this was decided
What this means in reality, in terms of what it allowed Alyssa to create
The benefits and challenges of building the CA function
Details regarding the team at Popular Bank e.g. size
Benefits of coupling Data & Analytics with research
How the element of cultural change was managed/addressed amongst the new function build
How all of this tied back to the Data/Insights strategy as-well as the Business strategy

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About the Podcast

Driven by Data: The Podcast

Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.