Episode 3

Published on:

26th Oct 2021

S2 | Ep 3 | Competitive Advantage: The Evolution of Consumer Data with Mike Bregman, Chief Data Officer at Havas Media Group

In Episode 3 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Mike Bregman, Chief Data Officer at Havas Media Group where they discuss how the evolution of consumer data is providing competitive advantage, which includes:

• How the marketplace for consumer data has changed

• The rise of the walled gardens

• Defining relevant use cases that deliver the most value

• How to calculate effort versus value

• Using Data Science to predict ROI

• The emergence of cleanrooms

• Consumer identity & privacy will be guarded commodity

• People still do want to be targeted, what they don’t want is to be sold to

• Why 10:1 provides greater ROI than 1:1

• How that reduces certain privacy concerns

• Why an individual consumer journey is a “pipe dream”

• Getting the balance right between privacy and innovation

• The importance of successful use cases

• The importance of collaboration between the CDO & CMO

• Level of investment from lead to sale

• The Rubik’s cube between brand advertising and performance media

• Embracing the connected consumer journey

• The importance of consumer experience

• Why people will be the future of the modern-day data platform

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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Profile picture for Kyle Winterbottom

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.