S2 | Ep 13 | How To Win With Customer Centricity with Neil Hoyne, Chief Measurement Strategist at Google

In Episode 13 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Neil Hoyne, Chief Measurement Strategist at Google, where they discuss how to build truly customer-centric organisations, which includes:

What customer-centricity really means
The shift from product-oriented strategies to a customer-centric strategy
How to be truly customer-centric
How to identify your best customers
How to acquire, develop & retain customers
How to build relationships with your customers
The biggest mistakes organizations make that prevent them from being truly customer-centric
Why is so much data collected by companies but unused
The role of personalisation and experimentation
How the pandemic has changed things in regards to customer valuations
What drove him to write his book

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About the Podcast

Driven by Data: The Podcast

Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.