Episode 48

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Published on:

24th Aug 2021

Ep 48 | Data-Driven Culture: The Role of HR with Natalie Cramp, CEO at Profusion

In Episode 48 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Natalie Cramp, CEO at Profusion, where they discuss the role of HR in driving a data culture within an organisation and the benefits of putting data into HR, which includes;

  • How HR can drive a data culture
  • Why the next hire into your HR team should be a Data Scientist
  • How data can create a more objective, fair and all-encompassing HR
  • Examples of how this worked successfully at the 2012 London Olympic games
  • The impact on recruitment, career progression, remote working and employee engagement
  • How data can be used to support diversity & inclusion initiatives
  • The partnership between people and data
  • Why HR Directors should be a key part of data transformation
  • How HR can help organisations to improve data literacy across the organisation
  • How data teams can support HR to be intelligent data customers
  • The importance of data education and training
  • Why it’s vital to create a north-star so everyone is gunning for the same purpose
  • The many lessons that HR can learn from marketing
  • The role of HR in Data Ethics
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.