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Episode 44

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Published on:

20th Jul 2021

Ep 44 | The Future of eCommerce: Choice-Driven Experiences with Amiel Shapiro, VP of Data & Insights at Eko

In Episode 44 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Amiel Shapiro, VP of Data & Insights at Eko, where they discuss how choice-driven experience will play a major part in the future of eCommerce and Digital Retail, which includes;

  • How his Data journey started in the Israeli Special Intelligence Unit
  • The transition from being a creative-driven organisation to being a results-orientated organisation
  • The cultural transformation that occurred to achieve that
  • Why the power of choice is key in the future of retail/eCommerce
  • How major global brands are utilising these methods
  • How they identified Data & Analytics champions within the organisation
  • Why it’s the responsibility of the Data Leader to drive the data-driven culture
  • How they used the companies’ creative resources to articulate better stories internally
  • The importance of communication in driving cultural change
  • How they’ve helped Walmart create a choice-driven shopping experience, online
  • What does that actually mean for Eko’s Data & Analytics team, day-to-day
  • Why choice-driven experience is personalisation on-the-go
  • How they helped Walmart to achieve a 40% increase in “go to cart” in comparison to linear videos
  • What the future of eCommerce will look like and the role of Data & Analytics within it
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.