Ep 42 | Selling The Value of Your Data Strategy with Doug McConchie, Head of Data & Analytics at HSO
In Episode 42 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug McConchie, Head of Data & Analytics at HSO, where they discuss how to sell the value of your Data Strategy, which includes;
- The separation of data from technology
- Why companies start their Data & Analytics journey without a strategy
- The major risks of doing so
- The requirement of brutal prioritization
- The importance of continuously selling the value of your strategy
- How to articulate the value in different ways to specific audiences
- Any strategy should exist exclusively to support the business objectives
- Why you need to understand levels of maturity to articulate value
- The importance of incrementality in seeing the value of your strategy
- Why financials will often determine the strategy
- The timescales of developing the Data Strategy
- A framework of how to develop a Data Strategy
- Why the ability of data consumers is critical to a Data Strategy
- Why technology shouldn’t be your first conversation
- How to assess how you’re tracking against achieving value against the strategy
- The importance of culture within a Data Strategy
- The relationship between culture and maturity
- Why he wrote a book on this topic
