Ep 33 | The Cost of Data Acquisition with Marie Hense, Data & Product Strategy Director at Lumina Intelligence
In Episode 33 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Marie Hense, Data & Product Strategy Director at Lumina Intelligence where they discuss what needs to be considered when acquiring data, which includes:
- The importance of providing the right data, in the right format for every kind of data user
- The importance of using data to contextualise your own data
- Why it’s imperative to think about how you’ll integrate external data
- Whether purchasing data will be worth the investment
- How many organisations often purchase the same data sets over and over again
- Why having good Data Management makes your investment go further
- How silo’s within an organisation can increase the money that’s spent on data acquisition
- Why organisations spend money on acquiring data even though they’ve already got it internally
- The relationship between wastage, investment and data management
- What you need to understand to make sure your data gets used properly
- How the format of data has implications on usage and storage
