Episode 33

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Published on:

4th May 2021

Ep 33 | The Cost of Data Acquisition with Marie Hense, Data & Product Strategy Director at Lumina Intelligence

In Episode 33 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Marie Hense, Data & Product Strategy Director at Lumina Intelligence where they discuss what needs to be considered when acquiring data, which includes:

  • The importance of providing the right data, in the right format for every kind of data user
  • The importance of using data to contextualise your own data
  • Why it’s imperative to think about how you’ll integrate external data
  • Whether purchasing data will be worth the investment
  • How many organisations often purchase the same data sets over and over again
  • Why having good Data Management makes your investment go further
  • How silo’s within an organisation can increase the money that’s spent on data acquisition
  • Why organisations spend money on acquiring data even though they’ve already got it internally
  • The relationship between wastage, investment and data management
  • What you need to understand to make sure your data gets used properly
  • How the format of data has implications on usage and storage
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About the Podcast

Driven by Data: The Podcast
Designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.

Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.

This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

About your host

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Kyle Winterbottom

Founder of Orbition Group, a Search and Talent Solutions business that operates exclusively within the world of Data, Analytics & AI.

I am hugely passionate about enabling organisations to drive decisions and obtain value from the use of Data, Analytics & Artificial Intelligence.

As such, I believe it is imperative that as a community, we share; knowledge, ideas, real-life use cases and inspiration to collectively give back to our industry.

Given my fortunate position of speaking with hundreds, if not thousands of leadership figures within the global Data & Analytics community each year , I feel it is my duty to share the successes, failures, challenges and opportunities.

Therefore, I have positioned Orbition Group to be a facilitator of that knowledge sharing, through these podcasts, events we host and public speaking.